Legal
Privacy Policy
Effective date: May 5, 2025
Who we are
Direct Steps is a digital marketing agency based in Iowa. We build strategy, websites, and digital visibility for small and mid-size businesses. Our website is directsteps.com.
If you have questions about this policy, contact us at sales@directsteps.com or (800) 863-7318.
What information we collect
We collect information you voluntarily provide when you submit a contact form or request a strategy call on our website. This may include:
- Name
- Email address
- Phone number
- Company or business name
- The message or inquiry you submit
- Your industry or city (on industry-specific landing pages)
We also collect standard web analytics data automatically when you visit our site, including your IP address, browser type, pages visited, and time spent on the site. This data is collected through third-party analytics tools (see below).
How we use your information
We use the information you submit through our forms to:
- Respond to your inquiry or schedule a strategy call
- Understand your business and marketing goals before we connect
- Send you relevant follow-up information about our services
We do not sell your personal information to third parties. We do not add you to unsolicited marketing lists.
Third-party services
We use the following third-party platforms that may receive or process your data:
HubSpot
Form submissions on our website are sent to HubSpot, a CRM platform we use to manage contacts and follow up on inquiries. HubSpot may also place cookies on your browser when you visit our site to track session behavior. You can review HubSpot's privacy policy at legal.hubspot.com/privacy-policy.
Google Analytics
We use Google Analytics to understand how visitors use our site. This service collects anonymized usage data including pages visited, time on site, and general geographic location. You can opt out using the Google Analytics Opt-out Browser Add-on.
Vercel
Our website is hosted on Vercel, which processes web traffic and may log request metadata. You can review Vercel's privacy policy at vercel.com/legal/privacy-policy.
Cookies
Our website uses cookies primarily through HubSpot and Google Analytics. These cookies help us understand how you found us and how you use our site. They do not contain sensitive personal information.
You can disable cookies through your browser settings, though this may affect some site functionality.
Data retention
We retain contact information submitted through our forms for as long as we have an active business relationship or as required for legitimate business purposes. If you would like your data removed, contact us at sales@directsteps.com.
Your rights
Depending on where you live, you may have rights regarding your personal data, including the right to access, correct, or delete information we hold about you. To exercise any of these rights, contact us directly at sales@directsteps.com.
Children's privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we'll update the effective date at the top of this page. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
Have a question about your data?
Contact Us